However, beneath the surface of this alleged business opportunity, most participants — variously named distributors, consultants, or independent business owners (IBOs)—lose money, as shown earlier by Talented Ladies Club (TLC) here.

But why do participants lose money, given that most join to earn money? A core reason is that they invest far more into their ‘business’ than they ever earn back. Seminars, a lifestyle they cannot afford (see TLC report here), and the often ongoing purchases of products or service subscriptions, cause participants to lose money, ranging from a few hundred to thousands of US dollars (DeLiema et al., 2018).

This raises the question of why participants continue investing in MLMs despite losses. An article published in the journal Public Policy & Marketing (see here) by Claudia Groß and Dirk Vriens from the Radboud University in the Netherlands explains why. 

In short, MLMs have several mechanisms in place that make participants believe that spending money will pay back one day. Here are five core mechanisms that MLMs use.

1) MLM participants are the key customers 

MLMs thrive through people purchasing their products and services. However, a key issue is that MLM revenue does not have to come from customers who love the products and services. Instead, companies also profit through their own participants, people who have joined their business to earn money, purchasing products and services.

As TLC reported earlier, a business insider in a rare moment of truth, admitted that “companies focused 99% of their attention on selling products or services to their representatives” (see here).

MLM participants who buy products or pay for monthly subscriptions in the hope of ‘building their business’ enable MLM companies to earn money. As you will find in pretty much every MLM compensation plan, participants earn points and bonuses on their own purchases. This means they are incentivized to invest more into products and services than they would if they did not see their participation as a business opportunity. 

TLC’s report of a former It Works distributor illustrates how product purchases help create company revenue independent of whether participants ever earn anything through them (see TLC here). It Works provides a so-called ‘10k Diamond Bonus’ and distributors are made to believe that if they qualify, they receive $10,000 directly.

However, as a former distributor explained to TLC in an interview, “what they don’t tell you is that [the] bonus is paid over 25 months (so works out at just $400 a month) and that in order to keep receiving the money every month, you have to keep qualifying at that rank [i.e., ordering for $600/month]. If you don’t qualify at that rank, you don’t get your bonus that month. … One girl placed a $600 order through her brother (she paid for the order) to qualify for the $10k diamond bonus. However, to keep getting that money, she needed to repeat that every single month. How can you do that?”

In practice, sustaining purchases is financially impossible without substantial retail sales. Retailing products is, however, very time consuming and difficult, if not almost impossible except to a few friends and family members who are willing to support participants.

2) Social networks and emotional incentives 

In addition to the financial incentives to buy, MLMs often create an organizational culture where buying and consuming products is presented as a means to prosperity, personal growth, and overall well-being. Buying products is incentivized not only by pay-backs or higher ranks. In addition, most MLMs have an elaborate system of ranks and recognition tied to purchase volumes.

Someone who has achieved a particular rank, might receive a special pin, a new title, a distinctive jacket, or the opportunity to speak at company events. This public acknowledgment of “success” can be a powerful motivator, potentially pushing people to buy more in pursuit of status within the organization.

Additionally, the slogan that you should become “a product of the product” is a common mantra in MLM circles. Participants are encouraged to use or at least display their love for the company’s products extensively – far beyond what they would under normal circumstances. 

The story on TLC of the above It Works distributor explains how the mechanism works in practice: despite having bought into the $10k Diamond Bonus by placing an order through her brother, the distributor presented and used her (alleged) achievement to show off, get attention, and potentially recruit others. Purchasing into the rank “didn’t stop her boasting about qualifying for the bonus all over Facebook. She just didn’t tell anyone that she possibly only actually received it for one month … ‘Faking it till you make it’ was rife (it’s reframed as attraction marketing to make it seem less like the lying it really is).” (Martin, 2022)

It seems like participants pay to appear successful, despite losing money. However, public acknowledgement and the desire for social recognition incentivize participants to buy into ranks, invest money, and exaggerate and lie about how much, or rather little, they earn.

3) The psychological trap: Escalation of commitment 

The combination of hoping for income and social recognition, even if faked, creates an environment that can be difficult to escape. Participants can find themselves caught in what psychologists call “escalation of commitment”: they continue to invest time and money into the business even when facing losses because they hope that success is just around the corner.

This mindset is often reinforced by the company culture and training materials. Distributors are frequently told that those who invest more will earn more later, creating a belief that current losses are simply the price of future success. 

The story of Megan, a former distributor of LuLaRoe, illustrates this cycle. As a stay-at-home mom she was looking for a way to earn extra income and “loved the idea of owning my own boutique.” However, her experience quickly turned sour as she found herself constantly pressured to “buy, buy, buy.” (McNeal, 2017). When her investments in products and time did not pay off, she did not stop. Instead, she turned to her upline for help. And here, it “was explained to me that I wasn’t successful because I didn’t have enough inventory,” Megan shares. “So I went into even more debt to buy more.” 

This push to continually invest in inventory is a common tactic in MLMs, where distributors are often told that success is just around the corner if they only invest a little more. While such investments might seem irrational in retrospect, when participants are in the middle of it, they seem logical and worthwhile. The case of Success by Health (SBH) provides a stark example.

According to the Federal Trade Commission, SBH distributors were encouraged to sign a “Million Dollar Contract,” committing themselves to spending at least $500 on products monthly. While this is a lot of money, participants were told that becoming millionaires was “achievable for the masses” (FTC, 2020, p. 12). Compared to the millions promised to those who persist, the investment seems small, doable, and worthwhile.

What participants were not told is that less than 2% of SBH distributors received more money from the company than they paid in – let alone became millionaires.

4) The power of misinformation

This leads us to the fourth mechanism: misleading income and product claims. Participants sometimes extend their budget because they are promised not only an easy side income, but also ‘a ‘residual income,’ a ‘millionaire lifestyle’, or the chance to ‘break financially free.’ Despite regulatory efforts, thousands of such misleading claims can be found, done by participants of almost all of the biggest MLMs (TINA, 2017).

The same holds for product claims, in particular companies that offer health-related products or services, make numerous dubious, misleading, or outright illegal statements. This covers participants presenting MLM products as curing cancer, infertility, Covid-19, or leading to effortless weight loss (TINA, 2016, 2024). These types of claims not only mislead participants but also cause them to pass them on to potential customers, including their friends and family members who trust them.

5) The eternal cycle – from victims to recruiters

Probably the most insidious aspect of the MLM model is how it can turn victims into recruiters who make new victims. When participants try to recoup their investments and achieve the success they’ve been promised, they often feel compelled to pass on the same claims. They recruit others and encourage high purchase volumes within their downline, suggesting that others fake success by purchasing into ranks and qualifications.

As participants earn on what their downline purchases, recruiting others and motivating them with misleading stories why they should invest more, seems an obvious solution for earning something back on the time, money, and social relations invested. By doing so, participants who were tricked into overspending money, knowingly or unknowingly, continue the cycle of misinformation and illusion.

Beyond MLMs: A broader problem 

MLMs may be famous, but they are only one example of the broader category of “deceptive income opportunity providers” (DIOPs). People searching for a full- or part-time income often turn to so-called ‘income opportunity providers.’ These encompass employed, but mostly self-employed ‘gigs’, platform work, MLMs, franchise opportunities, and money-making claims related to trainings (Gressin, 2021). While these self-employment opportunities flourish, they may simply exploit people’s aspirations for financial independence: the company earns; most participants lose.

What makes these opportunities particularly concerning is how they shift responsibility onto the individual. By classifying participants as independent contractors or entrepreneurs, these companies can distance themselves from the financial outcomes of their distributors. This aligns with deeply held American ideals about entrepreneurship, and hard work leading to success.

How to protect yourself and others

It is essential that anyone considering joining an MLM or similar opportunity is aware of these mechanisms. Prospective participants should critically assess the promises of easy wealth and flexible work, and consider the potential risks and hidden costs. For anyone already involved in MLMs, recognizing these mechanisms can be a first step towards making more informed decisions about purchases and business practices.

It’s important to critically evaluate the true motivations behind buying decisions and to consider whether purchases are truly necessary for business success, personal use, and whether retail customers are available. For policymakers and regulators, this analysis highlights that regulation is needed to effectively address the various mechanisms together to better protect consumers from losing money when joining an MLM. 

Author: Claudia Groß, PhD, Radboud University and TIAS School for Business and Society, The Netherlands.

Sources

• DeLiema, M., Shadel, D., Nofziger, A., & Pak, K. (2018). AARP Study of Multilevel Marketing: Profiling Participants and their Experiences in Direct Sales. AARP Foundation. 
• FTC. (2020). Federal Trade Commission vs. James D. Noland. FTC. Retrieved 23 October 2023 from www.ftc.gov/system/files/documents/cases/netforce_file_stamped_memorandum_in_support_of_ex_parte_motion_fo_1.pdf
• Gressin, S. (2021). FTC puts over 1,100 businesses on notice about deceptive money-making claims. FTC. Retrieved 27 October 2021 from www.consumer.ftc.gov/blog/2021/10/ftc-puts-over-1100-businesses-notice-about-deceptive-money-making-claims
• McNeal, S. (2017). 10 Women Who Have Lost Thousands Of Dollars In LuLaRoe Explain What It Has Done To Their Families. BuzzFeed.News. Retrieved 2 January 2021 from www.buzzfeednews.com/article/stephaniemcneal/lularoe-women
• TINA. (2016). MLM Health Claims Database. TINA.org. https://www.truthinadvertising.org/mlm-health-claims-database/
• TINA. (2017). DSA Companies’ Income Claims Database. TINA.org. Retrieved 2 June 2018 from https://www.truthinadvertising.org/mlm-income-claims-database/
• TINA. (2024). MLM Companies Income Claims. TINA.org. https://truthinadvertising.org/industries/mlm-companies-income-claims/
• WF

The post From hope to harm: Five reasons why MLMs can cause financial loss appeared first on Talented Ladies Club.

Choosing the right attire can influence how one is perceived, making it vital for success. An essential aspect of power dressing involves understanding fabrics, silhouettes, and colors that reflect personal style while maintaining professionalism.

The foundation: Tailored suits and blazers

A tailored suit remains a cornerstone of power dressing for women. The perfect blazer can elevate any outfit, whether paired with trousers, a pencil skirt, or even a dress. When selecting a suit, look for quality fabrics and impeccable tailoring. A well-fitting blazer should contour the shoulders while allowing just enough room for movement. Opting for classic colors such as black, navy, or gray provides versatility, enabling you to mix and match your wardrobe with ease. 

Accessories, such as a crisp white shirt or a pop of color underneath the blazer, can define your style. Adding a statement necklace or bold earrings can elevate the look, expressing individuality without overshadowing the professional tone. Transitional suits can take you from the boardroom to after-hours networking events effortlessly. Keeping these staples updated with current trends highlights professionalism while embodying contemporary fashion.

Footwear: The backbone of power dressing

Footwear plays a pivotal role in achieving a powerful presence in the workplace. The right pair of shoes enhances an outfit and provides comfort throughout the day. Opting for closed-toe heels or chic flats offers a sophisticated edge while allowing for long hours on your feet. Though it can be tempting to choose strappy sandals or overly high heels, sticking to classic styles often conveys greater professionalism. 

Neutral tones are especially versatile, as they can easily coordinate with various outfits while elongating the legs visually. Investing in high-quality shoes is crucial as they last longer and maintain comfort with proper support. Pay attention to shoe maintenance, as a polished and clean pair reflects your attention to detail.

Accessories: Finishing touches with purpose

Accessories are the finishing touches that bring an outfit together, allowing for personal expression. It’s essential to choose them wisely to maintain a professional appearance. Jewelry should be kept understated yet elegant. Classic pieces like stud earrings or delicate bracelets can enhance your look. Handbags serve more than just a functional purpose, and selecting the right one can enhance your outfit’s vibe. 

A sophisticated bag reflects professionalism and can streamline the daily hustle. It’s advisable to consider options like sustainable pre-owned interview-ready bags, which look chic and promote eco-consciousness in fashion. Completing the outfit with a sophisticated watch can establish a sense of punctuality and organization. Accessories should enhance your attire and your message. When chosen correctly, they contribute significantly to your power dressing arsenal.

Color theory: The psychology behind power dressing

Understanding color psychology is integral to effective power dressing. Certain colors evoke specific emotions and reactions. Blue is often associated with trust and authority, making it a popular choice in the business realm. Red conveys passion and confidence, while black symbolizes power and sophistication. 

Being aware of the messages conveyed through colors allows a businesswoman to strategically choose her outfits based on desired perceptions. Mixing colors can reflect vibrancy and creativity, which may resonate well in more relaxed work environments. The goal is to balance personal style with industry expectations, ensuring that the effect leaves a lasting impression on colleagues and clients alike.

Fit and comfort: Striking the right balance

Fit and comfort take precedence in power dressing. An impeccably tailored outfit looks professional and instills confidence in the wearer. Ensuring that clothing fits well without being restrictive allows for ease during work tasks. Engaging in various activities, from meetings to presentations, necessitates comfort in movement. Fabrics play a significant role in this aspect, and breathable materials can help adapt to different environments. 

When clothing feels good, it reflects positively on the individual’s demeanor. It’s crucial to consider personal style preferences in conjunction with comfort needs. The right balance fosters a sense of freedom, enabling women to express themselves while commanding respect in any setting.

Embracing personal style: Authenticity is key

While power dressing has established guidelines, it should embrace individual taste and preferences. Personal style infuses authenticity into professional wardrobes, showcasing a woman’s character and flair. Experiment with different styles, patterns, and textures to create unique outfits that align with personal taste. Fashion is a platform for expression, allowing women to convey their personality confidently. 

When business attire merges with individuality, it enhances confidence and fosters a sense of belonging in professional environments. Finding that signature element, whether a bold accessory or distinct pattern, can elevate the aesthetic of your wardrobe. 

By embracing tailored suits, stylish dresses, appropriate footwear, and thoughtful accessories, women can craft unforgettable impressions. It’s vital to combine comfort, fit, and personal style, ensuring that authenticity is at the forefront of choices. Power dressing is about embodying confidence and capability, leaving a remarkable mark in any professional arena.

The post Power dressing essentials for the modern businesswoman appeared first on Talented Ladies Club.

It’s 12 years since we first launched Talented Ladies Club. And what a rollercoaster ride those 12 years have been! From the early days of knowing virtually nothing (in hindsight) about running a business, and making very little money, to confidently running a secure, growing global business with a consistent, healthy monthly profit.

Over those 12 years, I have watched other businesses launch – some of which have been successful, and some of which have sadly failed. Through my own experiences and watching others, I have built a wealth of knowledge, which I now use to mentor freelancers and small business owners. My focus is to help them grow profitable businesses they enjoy running in the time they have available to work.

And one thing I always caution entrepreneurs against, is creating what I call a ‘souffle business’. What does this mean? A souffle business is a business that grows very quickly in specific favourable conditions. However, when removed from those conditions (or when those conditions change), the business cannot sustain itself. Much in the same way a souffle can collapse when taken out of a hot oven.

Why do souffle businesses grow so fast – and why is that so dangerous?

So what causes a business to rise like a souffle? What kind of signs should you look out for and mistakes must you avoid?

A souffle business often grows fast, and achieves early success. However, this success can prevent important lessons being learned, and mask fundamental flaws in the business concept or structure.

When I look at some of the successful businesses that emerged around the same time as us, none of which are still trading now, I note that they all had powerful head starts from outside their business. Some had funding or grants that enabled them to launch with ready-made teams and invest in marketing, while others had powerful connections that ensured them the kind of generous media coverage only established businesses can usually earn.

The problem with having such a big leg up in the early days is that you don’t get the chance to really test your business idea. I liken it to building a vehicle that relies on fuel to run (whether that ‘fuel’ is funds or other external resources), rather than building a self-propelling vehicle that can run under its own steam.

When the funds eventually run out for these businesses, or fashions change and they’re no longer the hot, young kid on the block, they can struggle to keep going. This is when you’ll see them reduce the size of their teams, and give up their offices and shops. If the business owner is savvy, they’ll use this as a chance to regroup, and perhaps can salvage their business with a new structure, ideas or direction.

But if not, their business collapses.

Why coaching is a souffle business

The coaching world is a perfect example of this. I have seen people very quickly gain a big following and sell programmes and courses for eye-watering amounts – often with little experience to share with paying customers. (A perfect example of this is a woman offering to help established graphic designers achieve ‘five figure months’… when she herself only graduated from a graphic design course two years ago!)

Usually these wannabe coaches are following a system taught to them by their own coach to create and sell their offerings. (You can read here why I believe business coaching world is often like a pyramid scheme.) The problem with this system though, is that while it can deliver very impressive results, they are usually short term and come at a cost.

You see, the impressive turnover these coaches claim to make is often only achieved by investing a huge amount of money in a large team and spending on social media advertising. I have spoken to a few people who have earned a lot of money on paper following these systems, but actually made very little profit, if not a loss.

Take away the expensive teams and money to spend on Facebook and Instagram ads, and their businesses deflate pretty quickly.

I recently had a quick look of some of the people who signed up to one well-known coach’s programme a few years ago, all of whom praised the wisdom of the system they were using at that time – convinced it was going to make them rich. Only one person is in still in business today, and they parted ways with this coach quite quickly.

So please, if you are looking to grow your business, don’t fall for the seven figure coaching lies.

MLMs are a perfect example of souffle businesses over the past few years

The MLM industry is another example of the souffle effect. As social media became widely embraced over the past decade or so, MLMs saw huge growth. But the very same mass exposure that fuelled their success also became their downfall. This led to two fatal flaws: over-exposure to their sales tactics, and a growing anti-MLM movement.

You can see the pattern perfectly in the rise and fall of MLM Forever Living’s turnover:

You can spot exactly where Forever Living (and many other MLMs) had their ‘souffle moment’ – from 2014 to 2016. Once those perfect conditions had ended, the business returned to where it had been before, and has even continued shrinking further.

As desperately as companies like Forever Living may try to recapture this heyday, we believe it’s impossible. The conditions that led to their brief, spectacular growth cannot be replicated. The oven has gone cold. You can see plenty of evidence that MLMs appear to be dying out here.

So what does healthy business growth look like?

So if fast business growth, as exciting as it may be to experience, is potentially dangerous, what does healthy business growth look like? This is the most accurate illustration of business growth I could find:

As you can see, in the months/years growth is modest. During this time the entrepreneur is searching for the best problem-solution fit. Then, once they have proof of concept, they – again slowly – search for product-market fit, and language-market fit.

Next they start optimising their funnel and search for channel-product fit. It’s only after this phase that the business starts to see significant growth – as they pour on resources for growth and the business matures.

In simpler terms, the journey looks like this:

• Come up with your business idea – work out what problem you serve and for who
• Test the market to see who will buy, and what kind of messaging works best
• Plan your sales funnel and identity the right places/ways to market your offering
• Invest in growing your business – this can be hiring, outsourcing and/or mentoring

Each of these is an essential steps, and it takes time to experiment and get them right. If you try to shortcut this process, or miss out steps because you’ve achieved early success, you could find that success sadly short-lived.

How long does it take to grow a successful business?

How long should those steps take? Just how long does it take to grow a successful business? Our research shows that most small businesses take at least two or three years to make a profit, and become truly successful after seven to 10 years.  

Even Jeff Bezos, the entrepreneur who started Amazon as an online used book retailer and eventually became the richest man in the world, has noted: “All ‘overnight’ successes take 10 years.”

So don’t worry if you’re not breaking out the champagne 18 months in, like some competitors may claim to be. Trust that it takes time and consistency to achieve lasting success.

How do you avoid growing a souffle business?

How, then, do you avoid growing a souffle business? Here are my top three recommendations based on years of personal experience, and mentoring other entrepreneurs.

1) Don’t be afraid to grow slowly

It’s inevitable that you will have teething problems and make mistakes as you shape your business. It’s much better to do this while you still have only a handful of customers or social media followers.

It’s also unlikely that your business idea emerged into the world perfect and fully-formed. Often people tweak their concept as they grow their business; they might even change direction completely.

As an example, I had no idea when we started Talented Ladies Club that I would create courses and run business mentoring programmes. This naturally evolved as my knowledge of what our audience needed, and how I could help, grew. And equally, some of the early ideas I had for monetising Talented Ladies Club never really took off.

So don’t berate yourself if you don’t immediately make that fabled six or seven figures. Grow your experience as you grow your business and you’ll be a more confident entrepreneur with a stronger (and more profitable) business. And if you do come across someone promising to help you make a lot of money fast… treat their claims with caution!

2) Always be innovating

Probably the biggest downfall that can come from early success is a mistaken belief that your idea is perfect, and that you don’t need to change it. I’ve seen one business fail partly because they missed opportunities to create further resources to help people who graduated from their only (hugely successful for a while) offering.

Another had immediate, flyaway success with a product that was very much of the moment. The trouble is that when that ‘moment’ passed, they didn’t have any more ideas, and the business inevitably collapsed.

The lesson? Don’t rest on your laurels – even if you are enjoying success that you can’t imagine ending. I encourage the people I work with to have multiple income streams in their business, to look for opportunities to build on what is working, and to try to anticipate and plan for any threats.

If you are ready with ideas and making plans, you won’t be blind-sided if a sure-thing suddenly runs out of steam. Always be innovating and you’ll never be caught out.

3) Watch your profits

As I have already touched on with the coaching example, an impressive turnover can blind people and convince them they have a successful business. But turnover isn’t the number you need to pay attention to – it’s profit. How much are you actually banking once you have paid for all your expenses? And is that income consistent and scalable? Or is it dependent on certain conditions?

I encourage everyone I work with to keep monthly profit and loss sheets so they can see what is coming in, and what is going out. At any point during the month they should know exactly how much money they have made, and what products or services is making them the most. They can also spot any downward or upward trends quickly, and react accordingly.

This might be leaning into more profitable income streams, moving resources away from products or services with waning popularity, or innovating to refresh offerings that are dating or have untapped potential.

This attention to the financial details gives you insights and control. You know where to focus your energies and resources, and can make informed decisions on how much you are willing to spend. You can also work out where you need to streamline process to make your business more efficient. It’s no surprise to me that once people start tracking their money they start making more of it!

Grow a profitable business that has longevity

It’s not hard to grow a profitable business that has longevity – you just need to follow good business practice. But this business practice is often overlooked in our get-rich-quick world where anyone can be an online success overnight (or so it can sometimes seem).

My recommendation is to avoid the temptations – and risks – of growing a business too fast. And instead take it slow, learn your lessons and build a strong, innovative and financially secure business that won’t deflate like a souffle the moment things don’t go your way.

Photo by Matthew Michael 

The post Why you need to be wary of growing a ‘souffle business’ appeared first on Talented Ladies Club.

Whether you’re starting from scratch or renovating an existing dwelling, every choice shapes the ambiance and functionality of the space. The journey begins with a vision that flows seamlessly into the blueprint, detailing every nuance. The end goal is a home that not only reflects your personality but also stands out in its community, inviting curiosity and admiration from neighbors and visitors alike.

Starting with the roof

The roof is often one of the most overlooked aspects of home design, yet it plays a vital role in the aesthetics and integrity of a house. It’s crucial to approach the design of your roof with both function and visual appeal in mind. A well-designed roof not only serves a practical purpose in protecting your home from the elements but also enhances its overall architectural style. 

You can create an inviting environment that reflects your taste by choosing materials and shapes that complement your vision. Whether you work with professional Franklin roofing experts or ones in Springfield, it’s essential to consider factors such as durability, style, and energy efficiency. For example, a sloped roof may add a classic feel to your home, while a flat roof can provide a modern, minimalist aesthetic.

Roofing materials, ranging from traditional shingles to sleek metal, can further customize your design and contribute to your home’s character. Ultimately, the right roof will harmonize with the other elements of your home, forming a cohesive and attractive exterior.

Crafting the floor plan

Once the roof is established, the next critical step is designing the floor plan. This blueprint serves as the foundation for your home’s layout, determining how space is used and experienced. A well-thought-out floor plan enhances mobility and flow, allowing for a natural progression from one room to another while ensuring that each area serves its intended purpose.

Consider factors like the number of occupants, lifestyle habits, and future needs when crafting the layout. Open-concept spaces may appeal to their social atmosphere, whereas traditional compartmentalized rooms may work better for larger families or those who value privacy. Incorporating flexible spaces, such as a home office or guest room, can easily adapt to changing needs over time, ensuring your home remains functional for years to come.

Choosing the right materials

Material selection is an integral part of the design process, influencing everything from structure to aesthetic appeal. Utilizing a combination of textures and finishes can elevate both the interior and exterior design. A thoughtful approach to materials can convey a sense of warmth, luxury, or contemporary flair depending on your vision.

Sustainable materials are also increasingly popular, allowing homeowners to minimize their environmental impact while enjoying beautiful aesthetics. Features such as reclaimed wood, bamboo flooring, and low-VOC paints improve indoor air quality and create a healthier living space. The trend across various styles showcases the beauty that natural materials can bring while promoting longevity and resource conservation.

Incorporating natural light

Natural light is a critical element that can dramatically affect the mood of your home. Thoughtfully placed windows, skylights, and open spaces enhance light flow, creating bright and welcoming environments. Achieving a balance between natural light and privacy is pivotal; strategically positioned windows can provide stunning views without sacrificing intimate areas. Light influences not only aesthetics but your overall well-being.

Studies indicate that exposure to natural light has positive effects on mood, productivity, and even health. Every aspect should be considered when designing spaces, ensuring that each room receives ample light throughout the day. Integrating elements like large glass doors can connect indoor and outdoor spaces, blurring the lines between nature and home.

Understanding interior design

The interior design of a home goes beyond merely choosing furniture and décor. It encompasses creating a series of spaces that harmonize while fulfilling individual needs and preferences. Furniture placements, color schemes, and types of materials contribute significantly to the home’s overall ambiance. 

Personal style plays a key role in shaping the atmosphere; whether you prefer bohemian, minimalist, classic, or modern styles, your choices should echo your identity. A well-balanced color palette can also evoke feelings of warmth or tranquility, depending on how you desire your space to feel.

Choosing key pieces like statement furniture or artwork can create focal points that draw the eye and initiate conversations. Surrounding these elements with complementary pieces supports the overall look while ensuring comfort and usability.

Landscaping with intent

The exterior of your home extends beyond its walls; effective landscaping creates a welcoming entrance and enhances curb appeal. The landscape should integrate naturally with the design of the home, reflecting the same aesthetic principles and color schemes. Choosing the right plants, trees, and hardscaping elements can harmonize with the unique qualities of your home.

Consideration of local climate and maintenance levels are key to a successful landscape. Native plants often require less water and care, ensuring your garden flourishes sustainably over time. An inviting outdoor space encourages homeowners to connect with nature and enjoy their surroundings. Features such as patios, decks, or gardens can expand your living area and create places for relaxation and entertainment.

Final touches and personalization

As the construction nears completion, personal touches shape a house into a home. Customizing elements like light fixtures, cabinetry, and hardware can encapsulate your vision while maximizing functionality. This stage often involves picking colors, textures, and accessories that reflect the personality of the inhabitant. Consider the significance of each piece, whether sentimental or purely aesthetic. 

Layering textures and patterns through textiles, including curtains, rugs, and bedding, adds depth to your spaces while enhancing comfort. Striking a balance between practicality and personal flair ensures that your home is a true reflection of your tastes and lifestyle. Each choice contributes to the overall vision, resulting in an inviting atmosphere that speaks to your identity.

The journey from blueprint to beauty truly emphasizes creativity, planning, and personal expression. Every phase from roofing decisions to selecting the final décor integrates to form a distinctive space that resonates with the owners. By harmonizing aesthetics with functionality, homeowners can achieve a perfect blend that enhances their living experience.

With every detail considered and personalized, a house transforms into a sanctuary where memories will flourish and life unfolds within its walls. Embracing individuality while ensuring high-quality craftsmanship results in residences that are one-of-a-kind, offering both comfort and lasting charm.

The post From blueprint to beauty: The journey of designing a truly unique home appeared first on Talented Ladies Club.

This month, the Federal Trade Commission (FTC) provided further evidence highlighting just how little MLM distributors actually earn. After analyzing 70 MLM income disclosure statements, the FTC concluded that “many participants in those MLMs received no payments from the MLMs, and the vast majority received $1,000 or less per year – that is, less than $84 per month, on average” (FTC, 2024, p. i). 

However, the FTC report also reveals how MLMs attempt to obscure their poor financial outcomes. In this article we summarize the key findings from the report on how MLMs misrepresent their income data.

Are income disclosure statements ‘transparent’?

Out of the hundreds of MLMs operating worldwide, only a small number publish ‘income’ or ‘earning’ disclosures. These reports are supposed to provide transparency and demonstrate that the MLM is taking responsibility by sharing accurate data.

Such transparency is crucial for two reasons: first, most distributors join MLMs with the hope of earning money, though most never achieve this goal (DeLiema et al., 2018). Second, MLMs are notorious for making misleading income promises. According to research from the consumer protection organization Truth In Advertising (TINA), 98% of 100 MLM companies investigated “used atypical and unsubstantiated income claims to promote the companies’ business opportunities” (TINA, 2024).

Relying solely on social media claims from companies or top distributors does little to clarify the true earning potential. But do MLM income disclosures provide the necessary transparency? The FTC report provides a clear answer: not really.

What does the FTC report include? 

In 2022 and 2023, the FTC reviewed over 600 MLM websites in the United States to find income disclosure statements. While many MLMs offered no such disclosures and some had ceased operations during that period, FTC staff identified and analyzed 70 statements for the report.

Five ways disclosure statements reveal less than they should

The FTC report uncovers several tactics MLMs use to manipulate their income disclosures. Here are five of the most common – most MLMs used all of them.

1) They exclude participants who make little or no income

Instead of presenting the income of ALL participants, most MLMs exclude in their disclosures those who do not earn anything or little when showing average earnings. While the income disclosures show how low the income is in MLM, if all included all participants, the average of 84$ per month would be even lower.

Instead of presenting data on all participants, most MLMs exclude those who earn little or nothing. This exclusion artificially inflates the reported earnings. While the disclosures already show how low MLM incomes are, including all participants would bring the average earnings below the already low figure of $84 per month. 

2) They don’t include expenses

While earning money is the main goal for most MLM distributors, true earnings are only those that exceed costs.

However, none of the 70 disclosures reviewed by the FTC provides a full account of participant expenses, and most do not include any expense data at all. For distributors, this lack of transparency is significant because expenses often surpass earnings, leading to net financial losses rather than profits.

3) They place emphasis on the very few high earners

MLMs are well known for promoting rags-to-riches stories, suggesting that anyone can achieve financial success. Even though income disclosures paint a much bleaker picture, MLMs still emphasize the large incomes earned by a tiny minority while downplaying or ignoring the limited earnings of the vast majority.

Here’s an example of this from Amway’s 2023 income disclosure statement. As you can see, the pull out box highlights the top earners:

4) They hide important data in the fine print 

Important data, such as the fact that many participants earn little or nothing, is often buried in fine print. While the few high earners are prominently featured, the reality that most distributors earn next to nothing is far less visible to (potential) recruits and the wider public.

Again, in the Amway income disclosure statement, the details about the number of IBOs who earned nothing (compared to the top earners above) are much harder to find:

5) They use confusing or ambiguous data 

Although income disclosures should aim for transparency, many present information in ways that are unclear or even misleading. Key terms like “income” and “earnings” are often left undefined or inconsistently explained, leaving prospective distributors confused about what the presented data actual means for them and what they can actually expect to earn.

MLMs’ income disclosures play a game of hide and seek

In theory, income disclosures could help consumers to make more informed decisions about whether to join an MLM – or avoid them altogether.

At the very least, they could temper unrealistic expectations. Because, as recent research shows, even aiming for “supplemental income” may be overly optimistic. As professor Stacie Bosley (2024) concludes “Does the typical MLM participant earn “supplemental income?” Simply put, no”.

Read more about MLMs

If you’d like to learn more about MLMs we have a number of articles on our own website:

• Is it REALLY possible to make money in an MLM? We do the sums
• Are MLMs really pyramid schemes? Why you can’t make money selling their products
• The 10 ugly truths MLMs don’t want you to know
• Fake it ’til you make it – how MLM reps lie to recruit and sell
• Why 80% of participants in an MLM will earn less than 70 cents an hour (before expenses)
• Seven lies an MLM rep will tell you – and the REAL truth you need to know

You can also read more of our income investigations into the following MLMs:

• Herbalife
• Arbonne
• Stella&Dot
• Younique
• MONAT
• Isagenix
• Nu Skin
• doTERRA
• Acti-Labs
• LuLaRoe

Author: Dr Claudia Gross, an assistant professor at the Radboud University in Nijmegen, the Netherlands, at the department for Organizational Design and Development.

The post Five ways MLM income disclosure statements reveal less than they should appeared first on Talented Ladies Club.

Navigating the mental health system can feel overwhelming, but understanding how to choose the right provider can make a significant difference in your care. From researching various treatment options to assessing the qualifications of professionals, there are several factors to consider when selecting a psychiatric provider. This guide will cover key tips to help you find the psychiatric care that best fits your needs.

1) Understand your mental health needs

Before you can start your search for psychiatric care, it’s important to have a clear understanding of your mental health needs. Different mental health conditions require specific approaches to treatment, so it’s essential to know what you’re looking for in terms of care. Some people may require medication management for conditions such as depression or anxiety, while others may need psychotherapy or a combination of both.

It’s also important to consider whether you need specialized care for conditions like bipolar disorder, PTSD, or schizophrenia. Understanding your mental health needs will help you narrow down your search and ensure that you find a provider who specializes in the areas most relevant to your condition. 

2) Research psychiatric care providers thoroughly

Once you have a clear understanding of your needs, begin researching psychiatric care providers. Start by looking at both individual practitioners and larger clinics or organizations. It’s important to gather as much information as possible to make an informed decision.

One key aspect of research is the provider’s qualifications and experience. Psychiatrists should be licensed and board-certified in psychiatry, and therapists should have relevant degrees in psychology, social work, or counseling.

Additionally, you should explore different treatment approaches used by each provider. Some focus on medication, while others might specialize in cognitive-behavioral therapy (CBT) or psychoanalysis. Understanding these distinctions will help you match with a provider whose approach aligns with your needs. 

3) Ask about treatment methods and specializations

Treatment methods in psychiatric care can vary significantly, so it’s important to ask about the specific techniques a provider uses. Some psychiatrists emphasize medication as a primary method of treatment, while others incorporate psychotherapy or holistic approaches such as mindfulness and lifestyle changes.

Understanding these treatment methods and how they align with your personal preferences is key to feeling comfortable with your care. If you are dealing with a specific condition, make sure the provider has expertise in treating it. For example, if you are suffering from PTSD or eating disorders, you’ll want to ensure that the provider has experience in those areas.

Additionally, PrairieCare provides psychiatric health care, offering specialized services to help patients manage a wide range of mental health conditions. It’s critical to choose a provider whose expertise directly matches your diagnosis to ensure the best outcomes. Clinics such as Advanced Psych also deliver comprehensive psychiatric care, with expertise in both traditional and innovative treatments, making them a strong option for those searching for Advanced psych services.

4) Ensure communication and comfort are a priority

Effective communication is one of the most important aspects of psychiatric care. When working with a psychiatrist or therapist, you should feel heard and understood. The ability to discuss your symptoms, progress, and any concerns openly with your provider is vital to your treatment’s success.

Pay attention to how the provider communicates during your initial consultations. Are they empathetic and responsive to your needs? Do they take the time to explain your treatment plan and answer your questions? Comfort is equally important. You must feel at ease when discussing your mental health, especially when talking about sensitive or difficult topics. If you don’t feel comfortable opening up to a specific provider, it could hinder your progress. 

5) Verify insurance coverage and costs

Cost is another crucial factor when selecting psychiatric care. Mental health treatment can be expensive, especially if you require long-term therapy or medication management. Verifying your insurance coverage is essential before committing to a provider.

Most insurance plans cover some level of mental health services, but the extent of coverage can vary. Some providers may only accept certain insurance networks, while others may offer sliding-scale fees based on your income.

Ask your insurance company or the provider’s office for a breakdown of costs related to your treatment. If you’re paying out-of-pocket, request an estimate of the total costs involved. Don’t forget to account for the frequency of visits, as ongoing care can add up over time. 

6) Consider both in-person and telepsychiatry options

In today’s digital age, telepsychiatry has become an increasingly popular option for receiving mental health care. Telepsychiatry allows you to have appointments with your psychiatrist or therapist via video conferencing, which can be especially beneficial for individuals with busy schedules or those living in remote areas. For those seeking in-person care, scheduling a psychiatric appointment in Orlando, Florida can provide access to highly qualified professionals who offer personalized treatment plans tailored to individual needs.

Many providers offer telepsychiatry in addition to in-person services, giving patients the flexibility to choose the format that best suits their lifestyle. When considering telepsychiatry, make sure the provider offers a secure and confidential platform for virtual appointments. While telepsychiatry can be incredibly convenient, some patients may still prefer face-to-face interactions, especially for building a stronger therapeutic relationship.

When considering telepsychiatry, make sure the provider offers a secure and confidential platform for virtual appointments. While telepsychiatry can be incredibly convenient, some patients may still prefer face-to-face interactions, especially for building a stronger therapeutic relationship. 

Finding the right psychiatric care requires time and thoughtful consideration. By understanding your mental health needs, researching providers, and assessing factors such as communication, treatment methods, and costs, you can make an informed decision. Remember, the provider you choose will play a crucial role in your journey to mental health and well-being, so it’s essential to find someone who aligns with your needs.

The post Finding the right psychiatric care: Key tips worth following appeared first on Talented Ladies Club.

For a few years now, many MLMs seem to have been struggling. Some have been forced to change their business model, and others have gone out of business. Find out why, despite the efforts of their new Director of Sales, Forever Living UK appears to be on a downward spiral.

1) Their top managers are struggling financially

We’ve covered this extensively in articles like this one, but it’s obvious to us that the glory days for Forever Living’s top managers are long gone. 

In the short boom years of 2014-2016, some managers in Forever Living were able to earn large bonus Chairman’s Bonus cheques at their annual Global Rally. They used these cheques as ‘evidence’ of the opportunity Forever Living offered, and bought or rented large houses and cars, and other trappings of wealth. 

Many managers appeared to take this money from their businesses using a Director’s Loan. On the plus side, a Director’s Loan gives you immediate access to money without paying tax on it. But on the down side, this money needs to be repaid within nine months of the end of your Corporation Tax accounting period. If it is not repaid, you must pay Corporation Tax at 33.75% of the outstanding amount, or 32.5% if the loan was made before 6 April 2022.

The trouble with taking the money from their business this way is that, thanks to the subsequent decline in the size of their bonus cheques, many Forever Living managers don’t appear to have had the money to repay their loans. 

As a result, we’ve seen some of their homes put on the market, and luxury cars replaced by more modest vehicles. Some have even filed for bankruptcy or been forced into liquidation as they were unable to repay their debts. Others have abandoned Forever Living completely and either quietly returned to paid employment, moved to another MLM or tried to start their own business.

Case study: The Forever Living ‘millionaire’ who owed over £100,000

In 2021, the limited company of one top UK Forever Living manager, whose videos are still on Forever Living’s YouTube channel today, was dissolved by liquidators. 

The liquidators’ final statement shows her Director’s Loan account overdrawn by £53,047. In total, she owed £115,586 to HMRC and £2,939 to trade and expense creditors. Embarrassingly for her, the liquidators decided that she didn’t have enough money or assets for them to pursue the debt, so it was written off.

Three years after liquidators were appointed to attempt to recover some of her business debts, Forever Living was still promoting this woman as a speaker on their “Excellence” Roadshow:

Today, incredibly, she has repositioned herself as a high performance coach, business consultant, strategist and speaker. Here’s how she now describes her time in Forever Living:

“Within just 18 months, my business had become one of the fastest growing in the UK, it developed into an international organisation with a sales turnover in excess of £4m per annum. I enjoyed travelling to many countries and became a speaker at business events hosted in various European countries, across the Middle East and in the USA.”

This hardly reflects the reality – she was unable to pay her business debts and was forced to put her business into liquidation. To us she is representative of the ‘success’ of the Forever Living Managers who joined at the right time and seemingly lived beyond their means in order to recruit victims… only to struggle with their financial responsibilities once the good times ended.

2) Their turnover is at its lowest in over 20 years

When you look at Forever Living’s UK accounts, it’s easy to see why their managers are struggling financially – the boom years appear to be a distant memory. Here’s the change in their sales year-on-year since 2013:

• 2013: Sales rose by 27%
• 2014: Sales rose by 70%
• 2015: Sales rose by 81%
• 2016: Sales decreased by 25%
• 2017: Sales decreased by 47%
• 2018: Sales decreased by 24%
• 2019: Sales decreased by 24%
• 2020: Sales rose by 11%
• 2021: Sales decreased by 11%
• 2022: Sales decreased by 19%
• 2023: Sales decreased by 12%

Aside from a brief and small increase in lockdown, as you can see the company’s sales have been steadily plummeting since their high in 2015. And their turnover follows a similar pattern, with their 2023 turnover the lowest in over 20 years:

• 2003: £21,590,848
• 2004: £24,057,473
• 2005: £22,075,927
• 2006: £21,413,028
• 2007: £22,082,569
• 2008: £22,682,489
• 2009: £23,412,358
• 2010: £24,157,199
• 2011: £23,878,750
• 2012 £27,167,812
• 2013: £34,726,349
• 2014: £58,993,590
• 2015: £106,489,238
• 2016 £80,066,133
• 2017: £42,553,600
• 2018: £32,193,744
• 2019: £24,510,601
• 2020: £27,466,360
• 2021: £24,139,971
• 2022: £19,643,954
• 2023: £17,260,086

Here’s what this change looks like:

Despite Forever Living’s attempts to explain the current state of their business as due to “continuing challenges post the pandemic period”, it looks very much like a terminal decline to us.

There’s no conceivable way we can see Forever Living UK return to the brief glory years of 2014-2016; especially as they are not the only MLM struggling now. Indeed, it seems like the entire MLM industry may have peaked.

3) They’ve lowered their promotion requirements for Supervisor

If there was one single sign that Forever Living UK are struggling to recruit and sell, for us it’s the temporary change in requirements to become a Supervisor.

Traditionally, you have needed to sell or buy 25CC over two months to reach the level of Supervisor:

In the UK, you earn one CC, or case credit, for every £170 of products you buy wholesale, or £244 retail:

This means you usually need to either buy £4,250 or sell £6,100 worth of products over the space of two months to achieve the rank of Supervisor.

However, from 1 August 2024 to 31 January 2025, Forever Living are changing the requirement to just 10CCs in a single month:

This has been spun by Forever Living managers as an exciting ‘enhancement’:

But if enough people are already qualifying as supervisors, why make this change? Given the year-on-year drop in sales and turnover, to us this looks like a desperate attempt to recruit more people to the business, and encourage them to sell – and buy themselves.

To us, it’s certainly not the actions of a company that is confident in the success of its business plan. Rather it’s yet another indication that the outdated network marketing model no longer works, and a sign that the glory years for Forever Living UK are well in the past.

Read more about Forever Living

You can read more about Forever Living in these articles:

• Is this the end for MLM Forever Living UK?
• The lies and dark secrets top Forever Living managers are hiding
• Are we seeing the downfall of MLM Forever Living’s top managers?
• Shame on The Sun newspaper for ‘promoting’ MLM Forever Living
• How much money can you earn with MLM Forever Living?
• What does it take to reach the top of an MLM like Forever Living?

The post Three signs that Forever Living UK is failing appeared first on Talented Ladies Club.

It started out with six-figure boasts (we even wrote an article about the six-figure con), but his has evolved today to claims that people are running ‘multiple seven-figure’ businesses and even, incredibly, eight figures! These same people then promise to teach you how to do the same if you pay to join their courses, programmes and academies.

But how true are these claims? And how realistic is it to build a six or even seven figure business? Let’s find out by looking at official data.

Only 2% of self-employed people earn six figures

A six figure income is £100,000 and according to government data, just 4% of the UK population makes £100,000 or more.

If you work for yourself, it’s even harder to reach that magic six-figure goal: data from HRMC shows that just 2% of people who are self-employed earn more than £100,000.

This means, in order to to make six figures a year as someone who is self-employed, you would need to earn more than 98% of other people in the UK who work for themselves. So while it’s not impossible to earn six figures a year as a freelancer or small business owner, it’s not easy and it is statistically unlikely.

Remember this the next time you are tempted by social media posts and ads making these kind of promises and offers:

Only 4% of all UK businesses turn over seven figures

And what about those seven-figure business boasts? Sadly, they’re usually just as fanciful.

Only 4% of all UK businesses ever reach the stage where they turn over £1 million, and just 0.4% get to the £10m mark (the magical ‘eight figures’).

It takes time to grow a business to that size too. The average growth rate for a small business is between 7-8%, and even using the higher figure it would take several years to reach the £1 million turnover mark.

According to HMRC data, of all 2,726,830 VAT or PAYE businesses in the UK, in 2023 just 280,115 turned over more than £1 million in 2023. That’s 10%. And that is not 10% of all businesses remember – just businesses who either are VAT registered or whom employ people.

If we exclude large businesses like Tesco and Cadbury, and focus only on businesses turning over between £1 and £2 million a year, the percentage shrinks to 4.5%:

So the likelihood that a business coach trying to sell you their programme is actually making the seven figures they may claim, let alone eight, is very small.

Your business is more likely to fail than make six figures

To put their claims into the starkest possible contrast to the truth, let’s look at some business success facts. According to Experian, around 4% of new businesses will cease trading by the end of their first year, 34% by the end of their second year, and 50% will fail within three years of opening.

This means:

• You have a 2% chance of earning over £100,000 if you work for yourself, and a 4% chance of your business failing within 12 months.
• And you have a 4% chance of ever turning over more than £1 million, and a 50% chance of your business closing within five years.

As you can see, you are statistically more likely to fail than get rich.

Some of these business coaches are actually in DEBT

We’ve spent several years investigating and debunking claims of lottery-style earnings from MLM representatives (you can read some of their lies here). And it’s depressing reading the same kind of rubbish in the business coaching world.

As an example, here are some claims made by one business coach on social media just this year:

• “Over the past few years I’ve made £5 million”
• “This was the decision that led me to make over 7 figures”
• “I’ve made over 7 figures delivering courses online and now I’m helping others do the same”

However, even just a quick look at this coach’s business accounts on Companies House shows these claims are not true. In fact, their coaching training business currently OWES £99,000 in bank overdrafts and other loans.

Here’s another claim by a different (ex-MLM) business coach:

As you can see, this woman claims to be “an 8 figure business coach” and to be BS free, which is ironic considering that her business accounts don’t reflect her claims. Here’s what the latest accounts of her business shows it owes:

The same accounts show that her business’ liabilities are greater than its assets. In accounting terms, this means her company is insolvent. Hardly something you would expect of an “an 8 figure business coach”, is it?

Why do we have a problem with these claims?

Generally we don’t have a problem with how much or little another business or person makes, as long as it was made ethically. It is their business, literally. But what we DO have a problem with, is using income claims as a sales tool to lure people in. Especially if those income claims are fake.

And that is exactly what these coaches are doing.

They are trying to tell you: “Look, I am rich! And if you hire me or buy my course, I will show you how to get rich too.”

But here is the truth: as you can see from the statistics we shared above, there is a very strong chance a coach making wild income claims is lying to you about their success.

The vast majority of coaches haven’t made millions, or anywhere near it. In fact, many (like the coaches who made the claims above) actually owe money – usually to pay for the mastermind group they are learning their sales tactics from, or the large overheads that come from applying those tactics.

The tiny percentage who have turned over a significant amount are extreme outliers. And the chances that you too are such an extreme outlier that you can be in the 2% of self-employed people who earn over £100,00 a year, or 4% of businesses who turn over more than £1 million a year are tiny.

There’s about as much likelihood of you getting to the top of a pyramid scheme earnings table (which is ironic, as several business coaches today have been in MLMs).

If you pay these coaches to learn their wealth secrets, you are more likely to end up in debt than a millionaire. They cannot teach you because they either have not done it themselves, or if they have, it’s from selling the lie to people like you.

Why these people and their claims are so damaging

Why do we feel so passionately about this subject? Because the financial and emotional impact caused by these lies can be damaging.

Here’s a message we received from one reader worried about a friend who had joined a programme run by the coach who made the claim above that she’d made £5 million over the past few years:

“She has spent tens of thousands of pounds and is writing and running courses for other women, even though it is an area that normally requires years of research and study. I see all the copy and paste profiles of her “friends” and the misinformation that is churned out by them, and it worries me what it is doing to their bank balances as well as mental health.

“My friend appears to have loads of clients paying thousands of pounds to her, but they are mainly freebies given away and she has taken on a job in marketing to keep afloat.”

We’ve also found many reviews online where women claim they were promised “a better life, make more money, be successful”, only to “realise it’s all a big con.”

Often, by the time women discover they have been sold a false dream, it’s too late. They’ve paid the money (or committed to a payment plan) and signed a contract. And the contract usually means that not only does the coach not have to refund you, but you need to continue paying them and are not allowed to speak out. If you cancel future payments, these coaches can and do take you to court.

The damage to the women’s finances and mental health is significant. They speak about marriage breakdowns and even losing their homes. Again, sadly, this to all too reminiscent of the kind of damage that can be caused by getting too deep into an MLM.

So if you are looking for help starting or growing a business, or would like to train to be a coach, be very wary about anyone making claims about their own income. As you now know, there’s a strong likelihood they are lying. And even if they aren’t, the chances are you will not be able to replicate their success.

Unlike their fake boasts, the real statistics don’t lie.

Read more about coaching scams

You can read more insight into coaching, and the red flags to look out for in these articles:

• Five ways business coaching is like a pyramid scheme
• Five red flags to look out for when signing up for business coaching
• Is your business coach really a Machiavellian narcissist?

Photo by Julia Potter

The post How realistic is it to build a seven figure business? (And why coaches are lying to you) appeared first on Talented Ladies Club.

The royal family may have found themselves in hot water as Kate’s Mother’s Day image was withdrawn by four major news agencies over concerns of manipulation. But they’re hardly alone in tweaking an image

A quick touch-up or a completely AI-generated image isn’t an uncommon practice anymore, and as many as 71% of people now admit to editing their selfies. 

In order to get to the bottom of edited and generated photos online, BonusFinder.co.uk asked AI site ChatGPT to get AI’s top tips on spotting AI-generated and photoshopped images.

10 AI tips to help you spot a retouched photo

Here are AI’s top tips for identifying manipulated images:

1. Inspect metadata: Check the metadata of the image file. If it was generated by AI or heavily modified in Photoshop, there might be discrepancies or missing data in the metadata.
2. Look for repeating patterns: AI-generated images may exhibit repeating patterns or inconsistencies that are not present in natural images. Look closely for any areas where details seem duplicated or overly uniform.
3. Examine lighting and shadows: Lighting and shadows can be difficult to replicate accurately in AI-generated or manipulated images. Pay attention to any discrepancies in the lighting and shadows that might suggest artificial manipulation.
4. Check for unusual artifacts: AI-generated images or heavily modified ones may contain unusual artifacts such as misplaced pixels, smudges, or distortions. Zoom in and carefully examine the image for any irregularities.
5. Reverse image search: Use reverse image search tools like Google Images or TinEye to see if the image appears elsewhere online. If it’s AI-generated, it may not have matches, or if it’s heavily manipulated, you might find similar but not identical versions.
6. Assess consistency of details: In AI-generated images, details may be inconsistent or illogical. Look for elements that don’t quite fit together or seem out of place compared to the rest of the scene.
7. Evaluate image quality: AI-generated images might have different quality levels or resolutions in different parts of the image due to the nature of how they’re generated. Look for any discrepancies in image quality that could indicate manipulation.
8. Consider context and plausibility: Think about whether the content of the image seems plausible or fits the context in which it’s presented. AI-generated images may depict unrealistic scenes or scenarios.
9. Look for signs of image editing software use: If an image has been heavily manipulated in Photoshop or similar software, there may be telltale signs such as cloned areas, mismatched edges, or evidence of manipulation in the layers of the image.
10. Consult experts: If you’re unsure about the authenticity of an image, consider consulting with experts in image forensics or digital media analysis. They can provide insights and techniques for identifying manipulation that may not be apparent to the untrained eye.

One industry that has long been fond of editing photos – and worse – for personal gain is multi-level marketing (MLM). You can see evidence of some of their lies here.

The post 10 AI tips to help you spot a retouched photo appeared first on Talented Ladies Club.

Everyday people are seeking the best marketing and ecommerce marketing hacks as well as inspiration to earn money online. Infact, over the last 90 days the most popular content under #marketinghacks was liked by 5 million people just in the UK. But is the advice credible and reliable? 

Expert in digital marketing and co-founder of marketing agency FatJoe, Joe Davies has delved into some of the most popular TikTok hacks around marketing and ecommerce to reveal if they really do the trick. 

He notes that a key issue we’re seeing in the marketing and ecommerce space is the lack of validated information people are currently being presented with on social media. Lots of creators claim to be able to offer ‘hacks’ and ‘tips’ to earn money very quickly.

But do they really work? To find out, you need to ask yourself questions such as: Does this advice sound too good to be true when it comes to charging people money for a service? And: How much experience do they have in this field?

While it’s great that people can share their personal experiences, more specific advice – especially financial, and technical (like SEO) should be approached with a balanced view. And to help you, in this article Joe looks at seven popular TikTok hacks and reveals whether they are true or false.

1) True: Ensuring your Shopify is indexed properly

@Theecomcoach with 21K followers on TikTok shares regular tips for his followers aimed at helping ecommerce business owners with a range of experience. In a recent video, he talks about how to ensure your Shopify store is properly indexed in order for Google to successfully rank and showcase your Shopify store in its search engine results. 

Source

If you’re setting up an ecommerce store through a platform such as Shopify, it’s important that you follow some essential SEO principles in order to maximise the visibility that your store receives. 

Theecomcoach provides some useful insight and recommends ensuring that your page is properly indexed, and not relying on Shopify automatically doing this for you. He states you could theoretically move your hotel booking to a few weeks later and then call back the following day to cancel the booking within the grace period. 

If you’re setting up a store and don’t have much previous experience in SEO, this is a fundamental tip that’s going to help gain organic traffic to your store. Whilst indexing alone isn’t enough to see your store rank highly, it’s important to ensure the proper set up to be in with a chance of seeing traffic and making money from your ecommerce store.

2) False: Using AI to create high-ranking content

Johanne (@shedoesai) regularly posts tips and tricks on using AI for efficiencies for those looking to grow their websites, blogs, social media or ecommerce stores. In a recent video, she tells her 17.6k followers that utilising specific AI software can create content that ensures it will rank highly in search engines. 

Source

So what’s the truth? This is a hotly debated topic within the digital marketing space. Any web content needs to be written with human intent and be relevant to the purpose of the website it’s part of.

There’s no guarantee this content will ensure high ranking for sites, as there are numerous other factors that Google considers when ranking content and websites. It’s a contentious issue but there is proof that Google isn’t necessarily penalising AI written content, but considering whether it has good intent for end users. 

While there’s nothing to say AI written content can’t help increase rankings for your website, social posts or ecommerce stores – it can be misleading to state this is a guarantee. Content needs to serve human needs and is part of a larger set of ranking factors that also can affect the performance of the site as a whole.

3) True: Use trending keywords as ecom inspiration

If you’re looking to boost sales on ecommerce platforms such as Etsy, it’s important to not get lost in looking for technical hacks to boost your store, and concentrate on what users may be looking for and what trends you can capitalise on.

@katerobllc talks to her 53.2k followers about spotting unique keywords trending on different social media platforms, and using these to attract new audiences on your Etsy store. 

Source

Being on the pulse of search behaviour is key to capturing interest and attention in your products, especially in a crowded market like Etsy. Spotting key words and phrases that are trending on different platforms is a great way to capture audiences that may not be initially apparent just from looking at Google search behaviour. For TikTok specifically, beyond keyword optimization, securing Tiktok likes can also help boost visibility and credibility when implementing these trending keyword strategies.

Kate’s advice combines being savvy with language users are using across different platforms (e.g. Pinterest) with using SEO tools to see how competitive those phrases can be, finding the right balance that is appropriate for your store can definitely set you apart from competition. This tactic works incredibly well for Etsy and fashion platforms such as Vinted or Depop.

4) True: Using longtail keywords on Etsy to capture search volume

TikToker influencer @sjetsyqueen regularly gives top tips to her 41k followers on building and optimising Etsy stores. In a recent clip, she details how maximising the characters and tags on offer with unique pairings will help capture search volume and more traffic and sales to your store. 

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Doing good keyword research is incredibly important to capturing attention on all platforms, and Etsy is no different. Whilst this advice is technically true, it’s important to not lose sight of how much search some of these longer tail keyword combinations may capture.

Using all your characters and tags is smart, but make sure you’re not just using combinations that are unlikely to be searched for by potential customers.”

5) False: Reselling templates as digital downloads

According to a TikTok influencer Ariana (@thebizmomari) who has over 35k followers, a quick way to earn over $100,000 a year is to take existing planner templates from Canva, and upload them to Etsy as digital downloads for sale.

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While there’s no denying some creators have earnt substantial sums through digital downloads on platforms like Etsy, claims that there are the potential of six figure earnings should really be caveated.

The digital downloads market is now incredibly saturated, and whilst there is the potential to make profit from creating online resources – consider what niches may attract more attention and have your products stand out from others. Understanding this will likely be the different of seeing your downloads gather interest than become lost in the Etsy ether.

6) True: Relevant content is key to ranking

When it comes to SEO in particular, creator Mary Anne Damarzo (Your Marketing Mentor) discusses with her 161k followers how replicating content that ranks highly in your niche is essential to influence your rankings in the search engines for your website or ecommerce store.

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Although this takes a more complex concept and simplifies it, this creator is right in saying that content is one of the key ranking factors for any website. It’s important that websites have relevant content in order for Google to rank it appropriately for user search queries, but stating that content is all that’s needed can be misleading.

A website also needs to be technically sound, indexed correctly and other trust signals such as backlinks can have an effect on how your site or store ranks in search engines.

7) False: Text is backlinks to your site

Anaita (@sellanythingonline) has 331k followers, giving her a reasonable level of influence over her TikTok audience. However, in one of her videos she details how sites using ‘SEO text’ (what some may consider a form of keyword stuffing) can help as it’s delivering backlinks to your website.

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This advice isn’t necessarily best practice. Copy and design of a web page should have the end user and user experience in mind, hiding paragraphs filled with keywords at the bottom of a category or product page doesn’t equate to writing copy for the end user, but is clearly done with an organic search goal in mind.

Additionally, this creator discusses internal linking but refers to backlinks and the equity backlinks have on the performance and rankins of a website – this is factually incorrect. Internal linking is important in order for Google to map site architecture, but this is separate from external backlinks pointing towards the site.

Author: Joe Davies, expert in digital marketing and co-founder of marketing agency FatJoe.

FATJOE was founded in 2012 and has become one of the world’s largest providers of outsourced Link Building, Digital PR, SEO Services, Content Creation and Design and Video services. They are changing the game with their productized link building and SEO services helping SEOs, marketers, and agencies to scale and thrive.

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